CRABTREE & EVELYN
PlayNetwork developed a brand sound for Crabtree & Evelyn that was both welcoming, calming and purveyed a feeling of well-being – a refuge from the busy shopping mall environment.
PlayNetwork designed a playlist that reflects the brand's personality & is relevant to the brand's modern consumer.
The in-store music playlists were developed with key people at Crabtree & Evelyn after analysing various in-store trading patterns.
PlayNetwork devised an eclectic, soulful mix which includes artists from across the eras to the modern day that have an appeal with Crabtree & Evelyn's customer base.