CONTENT & DELIVERY
PROJECTS

CONTENT

We are pioneers in the development of customised music and video, working with our clients as their trusted expert source for content to ensure the customers music, visual and messaging experiences are consistently aligned to the brand.

With a team of creative producers who live and breathe music and content, we harmonise your in-venue and on-line experience to draw customers in and enable them to engage with in-store music, screen experiences and with each other through social media.

Our regular Play Live sessions in Seattle, Los Angeles and London provide a platform for artists to showcase their content. We foster close links with the indie scene, an area of growing importance for brands looking for differentiated, cutting-edge associations and the latest emerging artists.

DELIVERY

Our technology offers brands a distribution platform to manage audio, video, mobile and social media customer experiences through one single platform. We are able to offer a full design, supply, install, creative and support service.

ANALYSIS

Our platform offers brands the opportunity to capture specific data points in order to understand their customers behaviour through in-store promotions, music choices or interaction through social media applications.

PlayNetwork have produced a series of stunning audio/visual installations at UNIQLO's flagship stores in London and New York.

As customers move through these London and New York stores, they experience spectacular digital media featured on more than 300 LCD video displays and 175 audio speakers, enveloping the store in a wave of sound and sight. Shoppers are entertained by customised LED video installations in the glass elevators and storefront windows and LED "tunnel ticker" displays, which were developed by PlayNetwork in conjunction with our partner D3 LED, LLC.

Customers also enjoy music from speakers hidden from view within store columns as they ride the escalators. Additionally, to facilitate more efficient installation and maintenance of the video walls, which traditionally require one mount per screen, the PlayNetwork engineering team created a custom, one-piece mount for multiple screens.

A leading specialty sunglass retailer, is using video walls and in-store music to draw customers into their, recently-opened flagship store in Covent Garden. Working with PlayNetwork, the retailer was looking for differentiation in what has become a very competitive market.

PlayNetwork has produced music, audio visual and new media programmes for the store, to enhance the brand identity and create a vibrant destination store.

The client was looking for new technology that could enhance the customer experience and complement the products being sold.

PlayNetwork were chosen to design, install and maintain the video walls and create a unique in-store music profile for RayBan's first global flagship store in London's, Covent Garden.

Working with PlayNetwork, the retailer was looking for differentiation to reflect the distinctive RayBan brand and we continue to work with the flagship site to introduce new customer enhancing technologies.